art directionSeven years in-house at Go-To, delivering work across social, paid, eDM, print, and campaigns. Led and contributed to major brand moments including Black Friday, product launches, and Christmas, with a focus on campaign and landing page design, and packaging updates for global rollout.
product design
web design
repeat pattern
brand explorationItoko is a colour-led, gender-neutral swimwear brand for kids, designed to feel bold, expressive, and playful. The identity leans into bright, illustrative elements with small nods to aussie summer, creating something fun, relaxed, and easy to wear.
logomark
app design
brand explorationPersonal branding for Denise Schellburgen — a coach and mentor dedicated to empowering women in business. The identity needed to feel warm but authoritative; something that could hold space for self-development and ambition without taking itself too seriously. Built to attract driven, business-minded women ready to back themselves.
Coming soon.
brand identity
brand identityBrand identity for Apryl Nicole — a spirit medium and healer based on the sacred land of Kauai. The work needed to feel grounded and editorial rather than mystical and overdone. Earthy tones, a considered custom wordmark, and a four-pointed star mark that does the talking without saying too much.
A director's treatment is how a director pitches their vision for a commercial — translating a brief into a world. Mood, tone, reference, visual language. It has to be persuasive enough to win the job and honest enough to actually shoot. These were built to do both.